- Direct sales in Switzerland (state treaty)
- Sales to other EEA states (freedom to provide services for Liechtenstein insurers)
- Modern financial centre with an international financial market supervisory authority (FMA) that binds market participants to international standards
- Practice-oriented regulation, supervision by the FMA and responsible support particularly with regard to the development of more modern insurance products
- Political, economic and social continuity and stability
- Liberal economic policy, sound financial policy
- Great financial solidity of the public administration
- Strong Swiss franc as legal tender
- Moderate corporate taxation
- AAA country rating by Moody's and Standard & Poor's